Consumer Attitudes Toward E-Book Reading
Survey details Although much of the book publishing industry is working hard to develop and implement digital strategies, there’s little affordable research that evaluates book consumers’ actual interest in and preferences for digital content, along with their buying behaviors. To help fill this void, the Book Industry Study Group (BISG) initiated a major baseline survey in August 2009 titled Consumer Attitudes Toward E-Book Reading. Over three annual volumes of quarterly consumer surveys—each larger in participation than the last—BISG is collecting, analyzing and publishing data critical to an understanding of this rapidly changing environment of consumers, e-books and e-reading devices. The results have provided an invaluable empirical foundation for trending behaviors over time. Download a copy of the current core survey question set here. In addition to PDF Summary Report format, results from each survey fielding are available in a dynamic online data dashboard called Real-Time Reporting (RTR): a unique web-based tool set displaying the raw data derived from responses – drillable, sortable and accessible when you want it, how you want it. Company-wide access to RTR is available under as a rolling annual license. Sponsoring Companies:
Press Releases - More Than a Passing Fancy: Ongoing Study Reveals E-Book Buyers Deepening Commitment to Digital Formats Click Here to Read! E-Book Buyers Accelerating Move Away From Print Click Here to Read! E-Book Buyers are Buying More But Spending Less Click Here to Read! BISG Announces Year Two of Critical Research: Consumer Attitudes Toward E-Book Reading Click Here to Read! Review information from the 2009-2010 Cycle Final Report (August 2010) Any Questions? Contact PubTrackInfo@bowker.com
Purchasing Options Proprietary Questions:
Proprietary Questions Find the information you're looking for by contributing proprietary questions to each survey fielding (max of 8 questions per fielding). The responses received to your proprietary questions will be yours alone, available only within your password protected Real-Time Reporting portal.
BISG Members/ Non-Members $1,600
General Packages:
Online Real-Time Reporting
(annual site license) Access to data from all three Volumes of Consumer Attitudes Toward E-Book Reading when you want it, how you want it via a web-based portal called Real-Time Reporting (RTR). RTR is intuitive, easy to learn and use, and can scale with your needs. Data can be exported into Excel or SPSS for further manipulation and analysis or for integration with other data points. This package also includes:
  • All four PDF Summary Reports from Volume Three (available 3-4 months following each survey fielding)
 Note: PDF Summary Reports from Volumes One and Two are sold separately. See below.
BISG Members $3,550
Non-Members $6,750
Volume Three PDF Summary Report Bundle Access to all four PDF Summary Reports from Volume Three. Launched November 2011. Report 1 of 4 to be published in January/February 2012.


BISG Members $1,250
Non-Members $2,000
Volume Two PDF Summary Report Bundle Access to all four PDF Summary Reports from Volume Two. Reports published in December 2010, April 2011, July 2011 and November 2011.


BISG Members $750
(25% off the
original price!)
Non-Members $1,312
(25% off the
original price!)
Volume One PDF Summary Report Bundle Access to all three PDF Summary Reports from Volume One. Reports published in January 2010, March 2010 and August 2010.
BISG Members $625
(50% off!)
Non-Members $1,000
(50% off!)
One-Off PDF Summary Reports: Individual PDF Summary Reports from Volumes One through Three.
Volume Three Launched November 2011. Report 1 of 4 to be published in January/February 2012.
BISG Members $350
Consumer Attitudes Toward E-Book Reading: VOL 3
Non-Members $600
Consumer Attitudes Toward E-Book Reading: VOL 3
Volume Two Final Survey Report published in November 2011.


BISG Members $495
(25% off the
original price!)
Non-Members $1,125
(25% off the
original price!)
Volume Two Reports published in December 2010, April 2011, July 2011.
BISG Members $125
(50% off the
original price!)
Consumer Attitudes Toward E-Book Reading: VOLUME TWO
Non-Members $250

(50% off the
original price!)
Consumer Attitudes Toward E-Book Reading: VOLUME TWO
Volume One Reports published in January 2010, March 2010 and August 2010.
BISG Members $125
(50% off the
original price!)
Consumer Attitudes Toward E-Book Reading: VOL 1
Non-Members $250
(50% off the
original price!)
Consumer Attitudes Toward E-Book Reading: VOL 1



For more information contact James Howitt at James.Howitt@bowker.com or 908-219-0081