Student Attitudes Toward Content in Higher Education
Survey details The way students learn and instructors teach is undergoing a radical shift, and the role of the traditional print “textbook” as the foundational tool for instruction is changing along with the traditional publishing model. To help shed light on these changes, Volumes One and Two in the Book Industry Study Group’s (BISG's) Student Attitudes Toward Content in Higher Education survey continues to provide a baseline for tracking the rapid changes underway in the Higher Education marketplace. Each Volume contains data from two fieldings of a core set of survey questions aimed at students enrolled in for-profit, two- and four-year colleges. The fieldings provide trendable information to help answer the following questions:
  • How do students define and seek value?
  • What are the key factors in student buying (and non-buying behaviors?
  • What categories of students prefer e-textbooks?
  • What is the current penetration and significance of textbook rental programs?
Download a copy of the current core survey question set here. In addition to PDF Summary Report format, results from each survey fielding are available in a dynamic online data dashboard called Real-Time Reporting (RTR): a unique web-based tool set displaying the raw data derived from responses – drillable, sortable and accessible when you want it, how you want it. Access to RTR is available under rolling annual license terms.
Press Releases - Students Want More Value from Textbooks and at Lower Prices, says New Research from BISG Click Here to Read! Photocopying Course Materials and Illegal Downloading of Course Content Is on the Rise Among College Students, According to New Research from BISG Click Here to Read! College Students Want Their Textbooks the Old-Fashioned Way: In Print Click Here to Read! Any Questions? Contact PubTrackInfo@bowker.com Terms of Use
Sponsoring Companies:
Purchasing Options: Volumes One and Two Proprietary Questions:
Proprietary Questions Find the information you're looking for by contributing proprietary questions to each survey fielding (max of 8 questions per fielding). The responses received to your proprietary questions will be yours alone, available only within your password protected Real-Time Reporting portal.
BISG Members/ Non-Members $1,750
General Packages:
Online Real-Time Reporting
(annual site license)
Gain company-wide access to data from both Volumes when you want it, how you want it via a web-based portal called Real-time Reporting (RTR). RTR is intuitive, easy to learn and use, and can scale with your needs. Data can be exported into Excel or SPSS for further manipulation and analysis or for integration with other data points.

This package also includes:
  • Volume Two Mid-Year PDF Summary Report
    (available February 2012)
  • Volume Two Final PDF Summary Report
    (available June 2012)
Note: PDF Summary Reports from Volume One are sold separately.
See below.
BISG Members $4,000
Non-Members $8,000
Volume Two Final PDF Summary Report Available in June 2012, benefit from the collation and analysis of two year's worth of valuable survey information. Volume Two's Final PDF Summary Report will include comparative data and analysis based on survey results from Volume One and Volume Two.


BISG Members $1,500
Non-Members $3,300
Volume Two Mid-Year PDF Summary Report Available in February 2012, this report will analyzes and summarizes data collected during the November 2011 survey fielding. Learn the key findings and details on how students are seeking high value content at the lowest possible cost.


BISG Members $900
Non-Members $1,800
Volume One Final PDF Summary Report Benefit from the collation and analysis of both survey fieldings from Volume One. This report is now available.


BISG Members $750
50% OFF!
(was $1,500)
Non-Members $1,650
50% OFF!
(was $3,300)
Volume One Mid-Year PDF Summary Report This report analyzes and summarizes data collected during the very first fielding in Fall 2010. This report is now available.


BISG Members $450
50% OFF!
(was $900)
Non-Members $900
50% OFF!
(was $1,800)



For more information contact James Howitt at James.Howitt@bowker.com or 908-219-0081