Bowker created PubTrack Consumer to assist publishers and booksellers discover and analyze book buying behaviors of consumers and help inform their business decisions. PubTrack is made up of unique business intelligence tools helping you understand key statistics of book consumers, such as demographics and book purchase preferences, while providing insight into book buying behaviors, habits, and book shopping occasions. PubTrack provides accurate, reliable, and actionable data, delivered in clear formats letting you put it to work immediately for your company.
PubTrack Consumer goes beyond book title data delivering the essential facts you need to know about reading behavior, book sales in terms of units vs. dollars, differences between book formats and genres, as well as book trends in fiction and non-fiction books. PubTrack provides the latest technology trends with information on e-books, e-reading devices, and e-commerce keeping your company on the cutting edge of the book publishing industry. With Pubtrack Consumer’s products and reports, you will view the book buyer and understand book buying behavior like never before! For more information, please contact us at PubTrackInfo@bowker.com.
